Hotels face speed problem as video platforms reshape the booking journey
Video platforms are reshaping travelers' booking journeys, and hotels face a 'speed problem' as their technology systems struggle to keep up with changing consumer habits. A digital expert at Radisson Hotel Group highlighted that legacy operating models are ill-suited to the fast-evolving customer journey, necessitating integrated marketing, distribution, and revenue management, along with cultural change through partnerships.
Impact and considerations
Hotels must accelerate technology integration and operating model changes to respond to video-driven booking behavior shifts, or risk losing competitiveness.
Key points
- YouTube surpassed Netflix in average daily viewing, reaching 99.1 minutes in 2025, up nearly 10% year-over-year.
- Radisson's VP of global e-commerce cited a 'speed problem' as hotel tech systems lag behind consumer changes.
- Google and TikTok executives noted rapid growth in video search influencing travel decisions.
- Booking Holdings and Expedia increased marketing spend and joined TikTok GO for in-app booking.
- Hotels need real-time rates and availability to support direct bookings via video platforms.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 10 Jun 2026, 14:00
- Page published
- 12 Aug 2026, 14:25
- Last updated
- 10 Jun 2026, 14:00
- Original links
- PhocusWire All News：Hotels face speed problem as video platforms reshape the booking journey (opens in a new tab)Primary source · en · Published 10 Jun 2026, 14:00