Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP
Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' IP to convert local tourism resources into bookable experiences via the platform's multi-sector integration. Meituan data shows summer searches for Tianjin rose 98% year-on-year, five-star hotel orders grew 43%, and coupons up to 1666 RMB were offered to boost consumption.
Impact and considerations
Demonstrates government-enterprise cooperation driving tourism consumption upgrade, positively impacting destination marketing and hotel bookings.
Key points
- Tianjin tourism bureau and Meituan jointly launched 'Beauty in Tianjin' IP.
- Summer search heat for Tianjin rose 98% year-on-year.
- Five-star hotel orders grew 43% year-on-year.
- Offered combination coupons up to 1666 RMB.
- September flight bookings increased 12% year-on-year.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 7 Sept 2026, 08:00
- Page published
- 8 Sept 2026, 18:23
- Last updated
- 7 Sept 2026, 08:00
- Original links
- TravelDaily China：天津文旅携手美团发布“美在天津”IP，助力文旅消费提质升级 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 7 Sept 2026, 08:00