Travel tech news briefs from HITEC 2026
At HITEC 2026, several companies launched new products: Amadeus introduced AI commerce solution Amadeus Max, with pilots showing 44.7% of AI-driven visitors reaching the booking engine; Aven Hospitality launched a redesigned booking engine on SynXis with 3x faster page loads; Virdee rebranded as Virdee.ai and launched an AI platform; Oracle embedded AI suite into OPERA Cloud, adopted by Wyndham and others.
Impact and considerations
HITEC announcements showcase latest trends in hotel technology, including AI-driven booking, operational automation, and direct booking channels, relevant for hoteliers and tech vendors.
Key points
- Amadeus Max pilot: 44.7% of AI-driven visitors reach booking engine
- Aven Hospitality's new booking engine loads 3x faster
- Virdee launches AI platform claiming 4x upsell conversion increase
- Oracle embeds AI suite in OPERA Cloud, adopted by Wyndham
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 18 Jun 2026, 15:00
- Page published
- 13 Aug 2026, 08:14
- Last updated
- 18 Jun 2026, 15:00
- Original links
- PhocusWire All News：PhocusWire's travel tech news briefs: Headlines from HITEC 2026 (opens in a new tab)Primary source · en · Published 18 Jun 2026, 15:00