Travel's next operating system won't be built on search: OAG CEO
At Phocuswright Europe 2026, OAG CEO Filip Filipov argued that the next operating system for travel will be driven by AI agents, not traditional search. He believes AI agents can understand traveler preferences, manage bookings, and help navigate disruptions, but realizing this vision requires industry collaboration and infrastructure changes. Filipov emphasized that future winners will own trusted context and intelligence, not just the interface.
Impact and considerations
OAG CEO's perspective reflects industry expectations for AI agents reshaping travel distribution, guiding technology investment and strategic planning.
Key points
- AI agents will replace search as the next operating system for travel.
- AI agents can understand preferences, manage bookings, and handle disruptions.
- Realizing the vision requires industry collaboration and infrastructure changes.
- Winners will own trusted context and intelligence, not just the interface.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 24 Jun 2026, 14:00
- Page published
- 12 Aug 2026, 14:24
- Last updated
- 24 Jun 2026, 14:00
- Original links
- PhocusWire All News：Travel's next operating system won't be built on search (opens in a new tab)Primary source · en · Published 24 Jun 2026, 14:00