Byway expands distribution through TUI retail partnership
Byway has partnered with TUI to bring flight-free travel to the UK mainstream, placing its products in 329 TUI retail stores nationwide. This enables agents to sell overland options alongside traditional package holidays, giving Byway access to a large offline distribution channel. Bookings are up 1.8 times year over year as travelers seek alternatives to air travel. Through the integration, TUI agents can build and book multi-stop rail- and ferry-based itineraries using Byway's platform. Rail travel produces roughly 14 grams of CO2 per passenger mile compared with 285 grams for air, according to Byway.
Impact and considerations
This partnership highlights a shift in travel distribution towards offline channels and sustainable travel options, offering business travelers more low-carbon choices and potentially influencing corporate travel policies.
Key points
- Byway partners with TUI to enter 329 UK retail stores
- Bookings up 1.8 times year over year
- Rail travel has significantly lower carbon emissions than air
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 25 Mar 2026, 03:30
- Page published
- 13 Aug 2026, 08:23
- Last updated
- 25 Mar 2026, 03:30
- Original links
- PhocusWire All News：Byway expands distribution through TUI retail partnership | PhocusWire (opens in a new tab)Primary source · en · Published 25 Mar 2026, 03:30