AirAsia MOVE CEO on Gen Z travelers, trust and super apps
AirAsia MOVE CEO Nadia Omer spoke at Travel Tech Thursdays Kuala Lumpur, stating that travel desire in Southeast Asia is strong but the product hasn't caught up. She noted Gen Z is more experience-oriented, and the industry needs creative product thinking to convert aspiration into booking. She believes AI agents can't access social content like TikTok, and organic content is key to building trust.
Impact and considerations
AirAsia MOVE's insights reflect shifts in Southeast Asian OTA market, including Gen Z behavior, AI's impact on discovery, and super app challenges, offering regional travel strategy references.
Key points
- Omer believes the industry's product hasn't caught up with traveler desire, needing more disruptive products.
- Gen Z is more experience-oriented, starting discovery on social media.
- AI agents can't access social content like TikTok, making organic content crucial for trust.
- Super app model has limited effectiveness in travel; services must be tied to the trip.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 28 Apr 2026, 18:55
- Page published
- 13 Aug 2026, 08:18
- Last updated
- 28 Apr 2026, 18:55
- Original links
- PhocusWire All News：AirAsia MOVE CEO on Gen Z travelers, trust and super apps (opens in a new tab)Primary source · en · Published 28 Apr 2026, 18:55