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OTAChina / Hangzhou / Zhejiang

Tongcheng's HopeGoo Distributes Inbound-Travel Consumption Vouchers

On September 23, Tongcheng Travel's international platform HopeGoo launched the 2026 "Hi Zhejiang" Hangzhou inbound-travel consumption vouchers, its first time distributing a government-led inbound-travel voucher program. Foreign and Hong Kong/Macau/Taiwan users can claim hotel and attraction ticket vouchers via the HopeGoo app: 20% off hotel bookings over RMB 210, capped at RMB 210 off, and 20% off attraction tickets, capped at RMB 60 off. Vouchers are valid for seven days from claim, with one per category per user. The first batch runs from September 23 to December 25, 2026, for stays and visits through December 31, 2026.

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Impact and considerations

Tongcheng's shift from participating in voucher redemption to directly distributing government-led inbound-travel vouchers signals stronger inbound-travel service capabilities. For hotels and attractions targeting inbound visitors, platform subsidies can lower spending barriers and affect booking channels and pricing…

Key points

  • On September 23, HopeGoo launched the 2026 "Hi Zhejiang" Hangzhou inbound-travel consumption vouchers.
  • It is HopeGoo's first time distributing a government-led inbound-travel voucher program.
  • Foreign and Hong Kong/Macau/Taiwan users can claim hotel and attraction ticket vouchers via the HopeGoo app.
  • Hotel bookings over RMB 210 get 20% off, capped at RMB 210 off; attraction tickets get 20% off, capped at RMB 60 off.
  • Vouchers are valid for seven days from claim, with one per category per user.
  • The first batch runs from September 23 to December 25, 2026, for stays and visits through December 31, 2026.
  • From January to August 2026, Hangzhou port recorded over 300,000 inbound foreign arrivals, up over 13% year on year, with over 160,000 visa-free arrivals, up over 22%.
  • In Q2 2026, HopeGoo's consumer user count grew 102% year on year, and inbound-travel order volume grew 157%.

Sources and time

Primary source
品橙旅游
Other sources
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First source publication
24 Sept 2026, 08:00
Page published
24 Sept 2026, 18:01
Last updated
24 Sept 2026, 08:00
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