Ningxia Cultural Tourism and Intangible Heritage Exhibition Visits National Bureau of Letters and C…
On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited China's National Bureau of Letters and Calls. The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history. It featured live intangible heritage demonstrations, specialty food tastings, and agricultural and cultural creative product sales, aiming to implement Beijing-Ningxia cooperation and support heritage preservation and rural revitalization.
Impact and considerations
The event combines tourism promotion, intangible heritage demonstrations and agricultural product sales, offering a new scenario for Ningxia's tourism brand and Beijing-Ningxia cooperation, with reference value for MICE and destination marketing.
Key points
- On September 23, the 'Beijing Tours Ningxia: Give Your Soul a Holiday' Ningxia cultural tourism and intangible heritage exhibition visited the National Bureau of Letters and Calls.
- The event launched six premium travel routes covering Helan Mountain East Foothill winery leisure, Tengger Desert wellness, intangible heritage experiences, Yellow River Grand Canyon eco-tourism, Yanchi revolutionary site visits and Western Xia civilization history.
- The routes were designed to match government employees' needs for wellness retreats, team building and eco-tourism.
- Live intangible heritage demonstrations were a core highlight, featuring Ningxia paper-cutting, hemp weaving and Helan inkstone making.
- The National Bureau of Letters and Calls staff canteen hosted Ningxia specialty food tastings including hand-grabbed lamb, Wuzhong lamb offal stew and lamb minced noodles.
- The event also featured sales zones for agricultural products and intangible heritage cultural creative items, showcasing goji berries, wine and Tan sheep products.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 28 Sept 2026, 08:00
- Page published
- 28 Sept 2026, 18:00
- Last updated
- 28 Sept 2026, 08:00
- Original links
- Pinchain Tourism：宁夏：精品线路联袂非遗展演 展现塞上风采 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 28 Sept 2026, 08:00