Autumn Consumption Season Boosts Rural Revitalization via Culture and Tourism
The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism, began in early September and runs through the end of November. The article notes this year's season emphasizes cultural enrichment; Shanghai, for example, launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals. It recommends embedding local cultural consumption IPs, enriching culture-commerce-agriculture-tourism scenarios online and offline, and benefiting farme…
Impact and considerations
This policy direction shows culture-tourism integration is becoming a key lever for rural consumption and destination supply; travel companies can watch opportunities in rural routes, intangible heritage experiences and study-tour products, plus seasonal demand from local events.
Key points
- The 2026 Chinese Farmers' Harvest Festival Autumn Consumption Season began in early September and runs through the end of November, jointly launched by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Ministry of Culture and Tourism.
- This year's season emphasizes cultural enrichment; the launch event was held in Shanghai from September 4 to 6, featuring intangible heritage performances such as the Jingpo Munao Zongge from Dehong, Yunnan, Inner Mongolia long songs, Fengxian rolling lanterns and Sanlin lion dance.
- Shanghai launched 53 premium rural tourism routes and 42 branded activities, integrating orchard picking, intangible heritage crafts, camping and cycling, family study tours and harvest festivals.
- The article recommends embedding local cultural consumption IPs and promoting living transmission of intangible heritage crafts.
- The article recommends building a 'culture + agriculture + tourism + e-commerce' model, enriching consumption scenarios online and offline, and improving production-sales matching to raise farmer incomes.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 12:02
- Last updated
- 23 Sept 2026, 08:00
- Original links
- China Tourism News：惠民利民 做优金秋消费季-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00