PROMPERU Leverages Capital Museum Exhibition to Promote the Moche Route
PROMPERU's Beijing office hosted a media event at the Capital Museum on 22 September to promote Peru's tourism resources alongside the exhibition 'Gold, Power, Eternity: Ancient Peruvian Civilisation'. The exhibition, part of the 2026 Capital Museum season and the largest Peruvian artefact show in Beijing in nearly 25 years, brings together about 800 items from more than 20 museums in Mexico and Peru and runs until 18 October 2026. Counsellor Luis Cabello said that a decade after Peru's conditional visa-free policy for Chinese visitors took effect, Peru is becoming a leading long-haul South America destination for Chinese travellers. PROMPERU is also promoting the Moche Route linking archae…
Impact and considerations
PROMPERU's use of a museum exhibition to promote a themed route shows South American destinations competing for Chinese demand through cultural marketing, relevant to agencies selling long-haul outbound products.
Key points
- PROMPERU's Beijing office hosted a media event at the Capital Museum on 22 September for media representatives and travel influencers.
- 'Gold, Power, Eternity: Ancient Peruvian Civilisation' is part of the 2026 Capital Museum season and the largest Peruvian artefact exhibition in Beijing in nearly 25 years.
- The exhibition brings together about 800 items from more than 20 museums in Mexico and Peru across nearly 10,000 square metres, running until 18 October 2026.
- Counsellor Luis Cabello said that a decade after Peru's conditional visa-free policy for Chinese visitors took effect, Peru is becoming a leading long-haul South America destination for Chinese travellers.
- Highlights include the full set of royal gold ornaments from the Tomb of the Lord of Sipan and artefacts linked to the mummy of the Lady of Cao.
- PROMPERU is promoting the Moche Route, linking coastal archaeological sites in Lambayeque and La Libertad and combining the Moche, Sican and Chimu civilisations.
- 2026 marks the 55th anniversary of China-Peru diplomatic relations.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 12:01
- Last updated
- 23 Sept 2026, 08:00
- Original links
- Pinchain Tourism：秘鲁出口和旅游促进委员会邀媒体开启秘鲁历史之旅 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00