Beijing World Park Extends Free Admission to Year-End; Visitor Surge Boosts Secondary Spending
Beijing World Park announced it will extend its free admission policy until December 31, 2026. From July 12 to mid-September, the park received over 1.23 million visitors; first-month visitor numbers increased about 97 times year-on-year, secondary spending revenue rose over 60% compared to before free admission, surrounding mall revenue increased 20% month-on-month, and homestay orders rose 29% and 65% in two consecutive months. During the Mid-Autumn and National Day holidays and weekends, reservation-based entry will be implemented; on weekdays, visitors can enter by swiping their ID cards. The park will host events such as the Global Carb Festival, cultural markets, and winter ice-snow s…
Impact and considerations
The free-admission model validates the feasibility of 'free entry + in-park spending,' offering a reference for scenic spot transformation and surrounding commercial synergy, though operational costs and service pressure increase accordingly.
Key points
- Beijing World Park's free admission policy is extended until December 31, 2026, allowing visitors free entry.
- From July 12 to mid-September, the park received over 1.23 million visitors; first-month visitor numbers increased about 97 times year-on-year.
- Secondary spending revenue rose over 60% compared to before free admission, driving a 20% month-on-month increase in surrounding mall revenue and homestay orders up 29% and 65% in two consecutive months.
- During the Mid-Autumn and National Day holidays and all weekends, visitors must make real-name reservations in advance; on weekdays, no reservation is needed and entry is by swiping ID cards.
- The park will host events such as the Global Carb Festival, cultural markets, and winter ice-snow season to shift from ticket economy to experience economy.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 19 Sept 2026, 08:00
- Page published
- 20 Sept 2026, 02:27
- Last updated
- 19 Sept 2026, 08:00
- Original links
- Pinchain Tourism：免票政策红利初显 北京世界公园延长“零门票” – 品橙旅游 (opens in a new tab)Primary source · zh · Published 19 Sept 2026, 08:00