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OTA / TMCShanghai / China / Galapagos / Arctic / Antarctica / Greenland

HX Expeditions Holds 2026 International Brand Day in Shanghai, Unveils New Season

Pinchain Tourism reported that HX Expeditions held its annual flagship '2026 International Brand Day' in Shanghai on September 10-11, coinciding with its 130th anniversary, with over 300 travel trade partners, media, and new-media guests. The event shared IAATO official data, Antarctic expedition knowledge, science education, immersive VR experiences, and released new 2028/2029 season itineraries. HX Asia-Pacific commercial vice president Joe Zou said China is a core strategic market, with plans over the next three to five years to deepen channel cooperation, Chinese-language expedition team service, destination development, and China team investment.

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Impact and considerations

A polar expedition cruise operator is increasing investment in China and releasing a new season, so business travel and premium leisure channels may watch product supply, Chinese-language service, and partner policy changes.

Key points

  • HX Expeditions held its '2026 International Brand Day' in Shanghai on September 10-11 at The Ritz-Carlton Shanghai, Pudong, with over 300 travel trade partners, media, and new-media guests.
  • The event coincided with HX's 130th anniversary and covered industry trends, IAATO official data, Antarctic expedition knowledge, science education, immersive VR, and new 2028/2029 season itineraries.
  • HX CEO Gebhard Rainer said the rapid growth of global polar expedition cruising is both an opportunity and a reminder, and that 'how to arrive' matters as much as 'whether one can arrive.'
  • Tudor Morgan, HX International Antarctic Ambassador and former IAATO Executive Committee chair, shared data indicating there is no simple conclusion that C2-class expedition ships face more landing restrictions than C1-class ships.
  • HX Asia-Pacific commercial vice president Joe Zou said China is a core strategic market, with plans over the next three to five years to deepen channel cooperation, strengthen Chinese-language expedition team service, develop destinations, and expand the China team.

Sources and time

Primary source
品橙旅游
Other sources
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First source publication
16 Sept 2026, 08:00
Page published
16 Sept 2026, 12:00
Last updated
16 Sept 2026, 08:00
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