Ge Lei: What Kind of Tourism Professional Should We Become?
Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University's 'First Lesson' event, discussing the meaning and future of the tourism industry. He described tourism as a way of learning, growing and living, and highlighted three trends: cultural-tourism integration, industry crossover and experience-first. Ge Lei argued that tourism is the industry most resilient to AI disruption, and that sincerity is the greatest human competitive advantage.
Impact and considerations
This speech reflects Chinese tourism industry thinking on talent development and industry transformation, offering insights for companies monitoring China's cultural tourism market trends.
Key points
- Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University about the meaning of the tourism industry.
- Ge Lei described tourism as a way of learning, growing and living.
- He highlighted three trends: cultural-tourism integration, industry crossover and experience-first.
- Ge Lei argued that tourism is the industry most resilient to AI disruption.
- He noted the 40th anniversary of the China Tourism Association and the industry's elevated national mission.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 11 Sept 2026, 08:00
- Page published
- 12 Sept 2026, 00:03
- Last updated
- 11 Sept 2026, 08:00
- Original links
- Pinchain Tourism：葛磊：《我们应当成为什么样的旅游人》 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 11 Sept 2026, 08:00