Tongcheng Data: Local and Nearby Trips Top 60% on Mid-Autumn Day One
Tongcheng Travel data shows that on September 25, the first day of the Mid-Autumn holiday, family visits and nearby vacations formed a travel peak. Cross-city orders departing the day before and on the day rose 18% versus the same period of this year's Dragon Boat Festival. Local and nearby bookings accounted for over 60% of the total, showing a two-stage pattern of returning home for reunion first and then vacationing nearby. Nearby scenic-spot ticket bookings rose 36% versus Dragon Boat day one, with gardens, ancient towns, cultural venues and theme parks most popular, and Chinese-style night tours especially hot. Hotel family-room bookings rose 21% year on year, and hotel-plus-scenario p…
Impact and considerations
The data shows holiday travel shifting from long-haul sightseeing toward quality nearby vacations, making the ability to turn festive atmosphere into experienceable, stay-worthy products the key to nearby destinations' appeal.
Key points
- Cross-city orders departing the day before and on the day of the Mid-Autumn holiday rose 18% versus the same period of the Dragon Boat Festival.
- Local and nearby bookings accounted for over 60% of the total, with a two-stage pattern of returning home for reunion first and then vacationing nearby.
- On September 25, nearby scenic-spot ticket bookings rose 36% versus Dragon Boat day one, with gardens, ancient towns, cultural venues and theme parks most popular.
- Chinese-style night tours were especially hot, with Shanghai Yuyuan, Nanjing Qinhuai River, Xi'an Datang Everbright City, Suzhou Pingjiang Road and Chongqing Hongyadong among the top searches.
- Hotel family-room bookings rose 21% year on year, and hotel-plus-scenario package bookings rose 19%.
- On September 25, long-haul flight orders over 1,200 km rose 46% versus Dragon Boat day one, mainly by Gen Z and post-90s travellers.
- Domestic long-haul flows concentrated on autumn-color belts such as Inner Mongolia, Xinjiang, Yunnan, Guizhou and Gansu, while cross-border flows focused on Southeast Asia, Central Asia and Europe.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 13:39
- Last updated
- 25 Sept 2026, 08:00
- Original links
- Pinchain Tourism：同程旅行：中秋首日“先团圆、再周边”成主线 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 25 Sept 2026, 08:00