Mid-Autumn 'Chinese Romance' Trend Lifts Long-Haul Autumn Travel
During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel became a cultural tourism highlight, with long-haul trips concentrating on autumn destinations. Tongcheng Travel data show local and nearby bookings accounted for nearly 60%, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year. Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold. Qunar data show night-tour product bookings doubled year on year and 'autumn-chasing flight routes' bo…
Impact and considerations
Search and booking data show holiday consumption concentrating on cultural experiences, night tours and long-haul autumn destinations, giving demand signals for destination marketing, accommodation and route capacity planning.
Key points
- During the Mid-Autumn holiday, 'Chinese romance' and immersive traditional-culture travel topped the cultural tourism market, with long-haul trips concentrating on autumn destinations.
- Tongcheng Travel data show local and nearby bookings accounted for nearly 60% of holiday bookings, cross-province orders rose 21% versus this year's Dragon Boat holiday, and local scenic-area ticket booking heat rose 17% year on year.
- Meituan data show searches for 'Mid-Autumn restaurant' rose 233% week on week, 'reunion dinner' 332%, 'lantern fair' nearly eightfold, and 'intangible-heritage lantern fair' more than twentyfold.
- Qunar data show night-tour product bookings doubled year on year during the holiday and 'autumn-chasing flight routes' bookings rose 1.8 times week on week.
- Tujia data show about a quarter of travellers planned two or more destinations between 25 September and 7 October, with post-95s and post-00s contributing about half of homestay orders on long-haul trips.
- Tongcheng Travel data show rural homestay booking heat rose 26% year on year during the holiday, with family orders accounting for 69%.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 30 Sept 2026, 08:00
- Page published
- 30 Sept 2026, 12:02
- Last updated
- 30 Sept 2026, 08:00
- Original links
- Pinchain Tourism：中式浪漫引爆出游市场 追秋长线出行蓄势待发 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 30 Sept 2026, 08:00