September Off-Peak Travel Prices Drop 15%-20%; Seniors Account for Over 70%
In September, tourism product prices generally fell from summer highs, with off-peak travel products down 15% to 20% this year; some routes from Lianyungang, Jiangsu, saw drops of 20-30% or even 50%. Among September travelers, those over 50 accounted for 72.2%, with those over 60 making up 53.3%. Middle-aged and elderly tourists prefer destinations like Sichuan, Xinjiang, Yunnan, and Guizhou; 2-8 person private small groups are favored, and travel agencies are adjusting routes to focus on slow-paced, wellness-oriented products, reducing frequent hotel changes and rushed sightseeing.
Impact and considerations
Off-peak travel offers clear price advantages, with seniors as the main group; travel agencies need to optimize slow-paced, wellness-oriented product design for middle-aged and elderly customers.
Key points
- In September, tourism product prices generally fell from summer highs, with off-peak travel products down 15% to 20% this year.
- Some domestic routes from Lianyungang, Jiangsu, saw prices drop 20-30% compared to summer, with some products down 50%.
- Among September travelers, those over 50 accounted for 72.2%, with those over 60 making up 53.3%.
- Middle-aged and elderly tourists prefer destinations like Sichuan, Xinjiang, Yunnan, and Guizhou; 2-8 person private small groups are favored.
- Travel agencies are adjusting routes to focus on slow-paced, wellness-oriented products, reducing frequent hotel changes and rushed sightseeing.
Sources and time
- Primary source
- 品橙旅游
- Other sources
- 0
- First source publication
- 18 Sept 2026, 08:00
- Page published
- 20 Sept 2026, 02:27
- Last updated
- 18 Sept 2026, 08:00
- Original links
- Pinchain Tourism：热门线路迎来全年低价！9月错峰出游正当时 – 品橙旅游 (opens in a new tab)Primary source · zh · Published 18 Sept 2026, 08:00