Accor's Paris Society: F&B Strategy Starts with Winning Over Locals
Paris Society, the global F&B platform under Ennismore and Accor, is transforming hotel dining from a support function into a growth driver. CEO Rizwan Kassim notes that compelling F&B can account for more than half of a hotel's non-room revenue. Skift Research found that 71% of travelers plan to spend on food and culinary experiences in 2026. With over 50 F&B brands and 90+ venues, Paris Society focuses on creating restaurants that locals would choose, using emotional design and localized operations to build destinations.
Impact and considerations
Hotel owners are seeking growth beyond rooms, and F&B is key to attracting locals, building brand identity, and generating revenue. Paris Society's model shows how to turn dining venues into standalone destinations, offering differentiation and new revenue streams.
Key points
- Paris Society has over 50 F&B brands and 90+ venues, spanning Ennismore hotels, standalone locations, and properties of other hotel groups.
- Skift Research found that 71% of travelers plan to spend on food and culinary experiences in 2026, making dining the most popular experience category.
- Paris Society focuses on creating restaurants that locals would choose, using local demand as a test of a concept's viability.
- At Delano Miami Beach, Paris Society brought in established brands like Gigi Rigolatto and Mimi Kakushi to enhance the hotel's identity.
- Paris Society uses a regional operating structure, giving local chefs autonomy to work with regional suppliers, and design uses local suppliers.
- Adapting to family travel trends, with 93% of Gen Z and millennial parents saying travel is important for their children, Paris Society adds kids zones or family programming.
- Accor operates over 10,000 restaurants and bars, spans 60+ F&B brands, and generates over €8 billion in annual F&B revenue.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 1 Sept 2026, 21:00
- Page published
- 1 Sept 2026, 21:11
- Last updated
- 1 Sept 2026, 21:00
- Original links
- Skift Feed：The F&B Strategy That Starts With Winning Over Locals (opens in a new tab)Primary source · en · Published 1 Sept 2026, 21:00