Accor Considers Acquisitions in India After Treebo Deal Falls Apart
Accor is considering acquisitions and other partnerships to accelerate its expansion in India after its planned deal with Treebo Hospitality Ventures fell apart, Duncan O'Rourke, the group's CEO for Middle East, Africa and Asia Pacific, told Skift. The partnership would have given Accor's Ibis and Mercure brands access to hundreds of hotels in smaller Indian cities. O'Rourke said the group has always been entrepreneurial and likes to grow through acquisitions, and will not stop because this deal did not work out, adding that Accor remains open to opportunities not only in India but everywhere.
Impact and considerations
Accor's India scale target has been set back by the collapsed deal, and a pivot to acquisitions could accelerate consolidation in India's midscale and economy hotel segments, affecting international hotel groups' South Asia expansion pace and brand-portfolio strategy.
Key points
- Accor's planned partnership with Treebo Hospitality Ventures fell apart, and the group is reassessing how to build scale in India.
- Duncan O'Rourke, Accor's CEO for Middle East, Africa and Asia Pacific, said the group is considering acquisitions and other partnerships to accelerate its India expansion.
- The partnership would have given the Ibis and Mercure brands access to hundreds of hotels in smaller Indian cities.
- O'Rourke said the group has always been entrepreneurial and likes to grow through acquisitions, and will not stop because this deal did not work out.
- Accor remains open to new partnership opportunities in India and other markets.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 16 Sept 2026, 11:00
- Page published
- 16 Sept 2026, 12:03
- Last updated
- 16 Sept 2026, 11:00
- Original links
- Skift Feed：Accor Considers Acquisitions in India After Treebo Deal Falls Apart (opens in a new tab)Primary source · en · Published 16 Sept 2026, 11:00