European Vacation Rental Platform Awaze Felt Affordability Squeeze in 2025
Awaze, Europe's largest vacation rental group, kept rates flat in 2025 to attract cost-conscious travelers, maintaining direct bookings at 72%, but net revenue slipped 1.3% to €378 million. Adjusted EBITDA rose 20% and losses narrowed, but cash shrank and net liabilities emerged ahead of a 2028 refinancing.
Impact and considerations
Awaze's results reflect affordability challenges in the European vacation rental market; its pricing strategy and financial health are industry benchmarks.
Key points
- Awaze held rates flat to attract travelers.
- Direct bookings at 72%, over half repeat customers.
- Net revenue slipped 1.3% to €378 million.
- Adjusted EBITDA up 20%, but cash position shrank.
Sources and time
- Primary source
- Skift
- Other sources
- 0
- First source publication
- 9 Sept 2026, 20:28
- Page published
- 10 Sept 2026, 00:01
- Last updated
- 9 Sept 2026, 20:28
- Original links
- Skift Feed：European Vacation Rental Platform Awaze Felt Affordability Squeeze in 2025 (opens in a new tab)Primary source · en · Published 9 Sept 2026, 20:28