Elong Brand Family Marks Five Years of Self-Incubated Quality Scale

Key points

• The five core brands have signed over 500 properties and opened more than 250, spanning high-end landmarks to niche segments.
• Elong Hotel has nearly 200 signed and nearly 100 opened; 2025 RevPAR was 8.4% above the industry upper-midscale tier and OCC led by 4.9 percentage points.
• Shanghai Elong Hotel remains on an upward trend five years after opening, with 2025 RevPAR near RMB 900, a single-day peak of RMB 1,800 and over 60% foreign guests.
• The Elong Hotel 2.0 product cut unit construction cost from RMB 130,000 to 105,000 and raised development efficiency 30%; over 80 new-generation properties are signed.
• Elong Anyue Hotel has signed over 150 and opened over 100; Elong Yitang Hotel has signed over 80, with its Harbin property hitting a single-day OCC of 101.8% and RevPAR above RMB 999.
• Hangzhou Elong E-sports Hotel generated annual revenue of RMB 4.96 million, with 90% annual occupancy and RevPAR of RMB 382.
• Elong ranked 7th among domestic hotel groups and 17th globally in 2026.
• Nearly 20 overseas properties are signed across seven countries including Indonesia, Thailand, Kazakhstan, Malaysia, Vietnam, the Philippines and Africa; the Jakarta debut hotel holds occupancy above 90% with average room rates over RMB 550.