Elong Brand Family Shifts from Scale-Driven to Product-Driven

Key points

• The five core brands have signed over 500 properties and opened more than 250, spanning high-end landmarks to niche segments.
• Elong Hotel targets the upper-midscale light-luxury segment with nearly 200 signed and nearly 100 opened; Shanghai Elong Hotel posted 2025 RevPAR near RMB 900, a single-day peak of RMB 1,800, and over 60% foreign guests.
• The Elong Hotel 2.0 product cut unit construction cost from RMB 130,000 to 105,000 and raised development efficiency 30% via modular assembly; over 80 new-generation properties are signed.
• Elong Anyue Hotel has signed over 150 and opened over 100; Elong Yitang Hotel has signed over 80, with its Harbin property hitting a single-day OCC of 101.8% and RevPAR above RMB 999.
• Hangzhou Elong E-sports Hotel generated annual revenue of RMB 4.96 million, with 90% annual occupancy and RevPAR of RMB 382.
• Four hotel PMS systems have integrated AI large models, lifting labor efficiency by 50%; platform procurement cuts hotel purchasing costs by 30%.
• Elong Club has over 35 million quality business-travel members with a 52% repurchase rate; the platform works with more than 20 financial institutions.
• Nearly 20 overseas properties are signed across seven countries including Indonesia, Thailand, Kazakhstan, Malaysia, Vietnam, the Philippines and Africa; the Jakarta debut hotel holds occupancy above 90% with average room rates over RMB 550.