Sunmei and Accor Sign Two More Brands for China
On 17 September 2026, Sunmei Hotels Group and Accor held a launch event in Qingdao to bring Accor's midscale lifestyle brand JO&JOE and midscale light-resort brand greet by Accor into the China market, with Sunmei fully responsible for development, pre-opening and operations management in China. The four-year strategic partnership now covers a four-brand matrix, with the combined store count of the four partner brands expected to exceed 70 this year. greet by Accor is expected to expand to 50 stores in mainland China by the end of this year.
Impact and considerations
Exclusive franchising between international brands and a local hotel group expands China's midscale and lifestyle lodging supply, potentially affecting business-travel accommodation choices, brand competition and owner investment direction.
Key points
- On 17 September 2026, Sunmei and Accor held a launch event in Qingdao to bring JO&JOE and greet by Accor into the China market.
- Sunmei will be fully responsible for development, pre-opening and operations management of the two brands in China.
- The four-year partnership now covers a four-brand matrix spanning upscale, midscale lifestyle and midscale light-resort segments, with the combined store count of the four partner brands expected to exceed 70 this year.
- JO&JOE, originating in Paris, centres on social public areas and stylish rooms and will focus on China's first-tier cities.
- greet by Accor was founded in France in 2019 and covers more than 40 hotels in eight countries, with 50 stores expected in mainland China by the end of this year.
- In summer 2026, Mövenpick by Accor Shanghai People's Square recorded an ADR of RMB 1,024 and an occupancy rate of 95.55%, with foreign guests accounting for 65%.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 18 Sept 2026, 08:00
- Page published
- 18 Sept 2026, 18:00
- Last updated
- 18 Sept 2026, 08:00
- Original links
- TravelDaily China：尚美数智×雅高集团四年再签两大新品牌，JO&JOE雅高美玥酒店、greet by Accor雅高品睿酒店正式入华 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 18 Sept 2026, 08:00