Yicheng opens new prototype hotel at Guangzhou East Station
On 20 September 2026, Yicheng Hotel Guangzhou East Station Sports Center (Xinjiang Building), a modern Oriental light-luxury brand under Dossen Group, officially opened. Located in the Tianhe North Sports Center core business district next to Guangzhou East Station, it is Yicheng's new product prototype store in Guangzhou, tasked with product iteration and experience-model validation. Built around an 'Oriental living room' concept, it features smart room controls, an Oriental tea set, meeting rooms and self-service laundry, plus three differentiated services: fragrance selection, Oriental wellness breakfast and free laundry.
Impact and considerations
As a brand prototype store, its product and service model will be replicated across national outlets, reflecting how upper-midscale business hotels compete on Oriental cultural experience, business-guest hosting scenarios and long-stay pain points such as laundry, relevant to hotel investors and corporate accommodatio…
Key points
- On 20 September 2026, Yicheng Hotel Guangzhou East Station Sports Center (Xinjiang Building) under Dossen Group officially opened in the Tianhe North Sports Center core business district, next to Guangzhou East Station.
- The property is Yicheng's new product prototype store in Guangzhou, tasked with brand product iteration and experience-model validation.
- The space is positioned as modern Oriental light luxury, blending Lingnan Cantonese local culture and built around an 'Oriental living room' concept for business hosting.
- Guest rooms feature the 'Hello Qingmao' smart control system, an Oriental tea set and a minibar; restaurants, meeting rooms and self-service laundry are fully configured.
- Service experience focuses on three differentiators: fragrance selection, Oriental wellness breakfast and free warm laundry; the laundry service generates 5-6 positive reviews per day for the property.
Sources and time
- Primary source
- 环球旅讯
- Other sources
- 0
- First source publication
- 22 Sept 2026, 08:00
- Page published
- 22 Sept 2026, 18:26
- Last updated
- 22 Sept 2026, 08:00
- Original links
- TravelDaily China：怡程全新产品原型店落地广州东站体育中心店，打造中高端东方旅居投资样板 - 环球旅讯 (opens in a new tab)Primary source · zh · Published 22 Sept 2026, 08:00