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cultureShanghai / China

Jin Jiang and SMG LIVE Launch Phantom of the Opera Co-branded Packages

Recently, Jin Jiang and SMG LIVE reached a strategic cooperation, with 12 Jin Jiang Radisson hotels launching Phantom of the Opera co-branded packages (room + tickets). The Shanghai Jin Jiang Hotel has a whole floor transformed into a 'Phantom Immersive Aesthetic Landmark'. Jin Jiang Hui and 'On Stage' membership systems now have mutual benefits, supporting points redemption for performance rights.

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Impact and considerations

Jin Jiang's cooperation with entertainment IP innovates hotel products, enhances membership benefits, and attracts cultural consumers.

Key points

  • 12 Jin Jiang Radisson hotels launch co-branded packages
  • Shanghai Jin Jiang Hotel floor transformed into 'Phantom Immersive Aesthetic Landmark'
  • Jin Jiang Hui and 'On Stage' membership benefits mutual
  • Points redemption for performance rights supported

Sources and time

Primary source
执惠
Other sources
0
First source publication
13 Aug 2026, 08:00
Page published
19 Aug 2026, 18:07
Last updated
13 Aug 2026, 08:00
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