AirAsia MOVE Launches Event-Plus-Flight Bundles, Betting on Event Tourism
AirAsia MOVE has launched MOVETIX, bundling flights with official event tickets into a single booking, starting with the 2026 Djakarta Warehouse Project festival in partnership with organiser Ismaya Group. A general admission ticket plus return flight from Kuala Lumpur starts from MYR 1,300, with savings of up to 20% versus separate bookings. AirAsia MOVE says its data shows travel intent around major concerts and festivals in the region rising 10-20%. The company plans to expand into sports and cultural events.
Impact and considerations
The product reflects rising event-driven travel demand, offering OTAs and event organisers a new approach to bundling flights and tickets, potentially influencing how business travellers book leisure trips.
Key points
- AirAsia MOVE launched MOVETIX, bundling flights with official event tickets into a single booking.
- The first product is the 2026 Djakarta Warehouse Project festival, in partnership with organiser Ismaya Group.
- A general admission ticket plus return flight from Kuala Lumpur starts from MYR 1,300, with savings of up to 20% versus separate bookings.
- AirAsia MOVE says its data shows travel intent around major concerts and festivals in the region rising 10-20%.
- The company plans to expand into sports and cultural events but has not disclosed specific targets.
Sources and time
- Primary source
- Web in Travel
- Other sources
- 0
- First source publication
- 16 Sept 2026, 10:45
- Page published
- 17 Sept 2026, 12:00
- Last updated
- 16 Sept 2026, 10:45
- Original links
- Web in Travel：AirAsia MOVE bets on event tourism, fans who fly to catch a show - WiT (opens in a new tab)Primary source · en · Published 16 Sept 2026, 10:45