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Marriott CEO: AI Can Bypass OTAs, But Not Hotels

1reports1reporting sources2026-08-21Update

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AI 综述

AI's impact on hotel distribution is profound; hotel groups must focus on direct sales and tech investment.

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8月21日
  1. TravelDaily China
    Marriott CEO: AI Can Bypass OTAs, But Not Hotels

    Marriott CEO Anthony Capuano said AI agents may weaken OTAs' intermediary value, but hotels have a moat by controlling the stay experience. Marriott is undergoing a multi-billion-dollar tech upgrade replacing PMS, CRS, and loyalty platforms, potentially enabling AI agents to connect directly.