Accor's Paris Society: F&B Strategy Starts with Winning Over Locals
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Hotel owners are seeking growth beyond rooms, and F&B is key to attracting locals, building brand identity, and generating revenue. Paris Society's model shows how to turn dining venues into standalone destinations, offering differentiation and new revenue streams.
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- Skift FeedAccor's Paris Society: F&B Strategy Starts with Winning Over Locals
Paris Society, the global F&B platform under Ennismore and Accor, is transforming hotel dining from a support function into a growth driver. CEO Rizwan Kassim notes that compelling F&B can account for more than half of a hotel's non-room revenue. Skift Research found that 71% of travelers plan to spend on food and culinary experiences in 2026. With over 50 F&B brands and 90+ venues, Paris Society focuses on creating restaurants that locals would choose, using emotional design and localized operations to build destinations.