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Cleartrip Launches Elite Loyalty Program Aimed at Reducing Travel Anxiety

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The program shows OTAs shifting loyalty competition from points rewards toward reducing booking uncertainty, which could affect corporate travel procurement assessments of change flexibility and platform stickiness.

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9月17日
  1. Skift Feed
    Cleartrip Launches Elite Loyalty Program Aimed at Reducing Travel Anxiety

    Indian online travel agency Cleartrip has launched its new Elite loyalty program, designed around pre-transaction problems rather than post-transaction rewards. Chief Growth and Business Officer Manjari Singhal said customers often hesitate when unsure whether their plans will hold. The program includes domestic flight date changes for just INR 9 (about 9.4 cents) to encourage earlier booking, plus discounts of up to 20% on three eligible hotel bookings and an INR 5,000 (about $52) benefit.