2026 Hospitality Guest Engagement Study Released
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On November 7, 2026, Hospitality Technology released the 2026 Guest Engagement Study, based on a survey of more than 1,000 travelers. The study shows that 86% of guests' top need is reliable and secure Wi-Fi, 74% want to receive text message reminders before check-in, and 71% want to use their mobile phone to request staff assistance or select a room. The study also notes that guests prefer digital controls rather than screens replacing staff.
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- Hospitality Technology2026 Guest Engagement Study: Guests Want Digital Control, Not Screens Replacing Staff
The 2026 Guest Engagement Study, based on a survey of more than 1,000 travelers, shows that 86% of guests' top need is reliable and secure Wi-Fi, 74% want to receive text message reminders before check-in, and 71% want to use their phones to request staff assistance or choose a room.
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Not enough continuous observation data yet, so no trend is drawn for now.