Accor Global Chief Franchise Officer Leire Leoz said franchise growth only holds when owners see real value. Her focus is on hotel performance, stronger brand standards, a more simplified support system, and giving franchisees more reasons to stay and invest again.
Rotana CEO Philip Barnes said that due to uncertainty from the US-Iran war, the booking window in the Gulf region has narrowed, and confirmed business volume for Q4 is significantly lower than the same period last year, but August and September also had sparse bookings yet performed well, so current data cannot indicate the quarter's trend. Source markets such as Russia and Germany are beginning to return, but have not yet recovered to pre-war levels; China and India are also important supports for the region.
A report jointly released by McKinsey and Skift Research shows that travelers go through an average of 65 touchpoints before booking a trip, up from 45 in 2018; 78% of travelers continue searching after booking, and 50% have changed confirmed accommodation after seeing a better option. IHG Chief Commercial and Marketing Officer Heather Balsley said at the Skift Global Forum that marketing cannot stop at booking, and hotels need to continuously maintain brand relevance during the inspiration and search stages.
《2026 中国酒店集团及品牌发展报告》显示，截至 2025 年 12 月 31 日我国连锁酒店客房约 783.18 万间，同比增长 10.74%，高端品牌酒店以 14.96% 的客房增速领跑四档。
IHG Hotels & Resorts has signed an agreement with Castello SGR to bring the Kimpton brand to Rome for the first time. The hotel is expected to open in 2029, with 114 rooms, and will include a rooftop bar, restaurant, courtyard, wellness facilities and meeting and event space. The former theatre will be converted into a multi-purpose arts and events venue.
Hotel distribution service provider HyperGuest has received a $25 million investment from private equity firm Apax, which will be used to accelerate international expansion and invest in its technology platform to help hotels respond to AI's changes to the distribution landscape. HyperGuest was founded in 2020 and said its recent cumulative total transaction value surpassed $1 billion; in 2023 it completed a $23 million Series A funding round. Apax previously invested in Guesty and in 2023 acquired a majority stake in IBS Software.
Dextr AI, an AI agent platform for the hotel industry, has raised a $6.7 million seed round led by Elevation Capital, with participation from Foundation Capital.
德胧集团 CTO 孟令航在环球旅讯住宿业峰会对谈中介绍，百达神灯已在一百多家酒店上线，客服 AI 覆盖率约 97%，由总部六名中央客服承接转人工需求。系统把住客需求从识别、派单到结果回流连成闭环，并已从服务调度延伸到收益管理与定价决策。他提出落地分三步：先相信 AI、再倒逼服务流程变革、最后让 AI 直接作出经营决策。
美团9月23日发布酒店AI既白整体解决方案，覆盖经营诊断、市场研判、定价参考、预算管理、复盘汇报等全链路，并推出面向中小酒店的轻享版和面向高星及连锁酒店的旗舰版。既白轻享版2025年6月上线，已覆盖14万中小酒店商家，此次旗舰版进一步拓展服务对象和应用场景。
同程旅行旗下艺龙酒店科技在深圳举办艺龙品牌家族品鉴会，展示艺龙国际、艺龙、艺龙安悦、艺龙壹棠、艺龙电竞五大品牌矩阵，家族总签约超500家、开业超250家。艺龙酒店推出2.0版本产品，造价从13万元降至10.5万元，筹建效率提升30%，签约已超80家。家族海外签约近20家，覆盖印尼、泰国等7个国家，艺龙酒店海外首店雅加达出租率稳定在90%以上。
华住集团数据显示，9月25日—10月7日酒店整体预订率同比提升约2个百分点，预订间夜量同比上涨22%。一二线城市预订热度TOP10由北京、上海、南京、杭州、成都等领跑，三四线目的地和县域市场同步升温，洛阳、扬州、桂林及九寨沟县、阳朔县等进入各自TOP10榜单。
华住会9月23日在上海推出首张联名信用卡——招商银行华住会联名信用卡，由华住会、招商银行信用卡与万事达卡三方联合打造。该卡首年0年费，日常消费可累积华住会积分并抵扣房费，每月消费达标最高可领2万积分及金会员体验，积分可在华住会13000多家酒店通兑。
祥源文旅9月11日在业绩说明会上表示，旗下祥源通航已在广东丹霞山、安徽合肥、四川汶川、浙江绍兴等多地完成eVTOL试航，并将与沃飞航空等主机厂合作推进复杂环境适航验证。上海虹桥枢纽国展中心假日酒店9月10日启幕，设160间客房，为大中华区首间完整落地假日3.0设计的门店。
曹操出行9月7日公告斥资231.19万港元回购17万股，每股回购价13.49-13.73港元，累计已回购486.09万股，占授权通过日已发行股份的0.83%。同日华天酒店公告股票连续两日涨幅偏离超20%，澄清无正在筹划的资产重组，2026年半年度净利润为-1.13亿元。