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#品牌战略

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Sep 23Wed
  1. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

Sep 21Mon
  1. Accor News & Stories

    Accor's MGallery launches "Care Concierge" health service

    Accor's luxury boutique brand MGallery Collection launched the "Move & Care" programme during Pink October, combining movement and wellness with breast-health awareness. Across the collection, hotel bathrooms will feature a Pink October leaflet and QR code offering discreet breast self-check guidance; eleven selected hotels will introduce "Care Concierge" with one-to-one prevention sessions, private check-ups and spa treatments paired with an approved self-check guide. A Censuswide survey of 3,002 respondents in the UK, France and Australia conducted 3-6 August 2026 found 76% delay preventative health checks even when due, seven in ten say they have more time and headspace for health while…