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#品牌战略

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Sep 29Tue
  1. Skift Feed

    Hilton's Motto Japan Debut Signals a Broader Mid-Market Shift

    Skift reports that Hilton's Japan debut of Motto by Hilton, with a signed Kyoto hotel, extends beyond its growing luxury footprint in the country. Motto by Hilton Kyoto Shijo Karasuma is scheduled to open in 2029 and will take Hilton's Kyoto portfolio to seven hotels. Hilton opened its first Kyoto hotel, ROKU KYOTO, LXR Hotels & Resorts, in 2021, and an upcoming Curio Collection by Hilton property will add another lifestyle hotel. Hilton is also preparing to bring more affordable brands including Hampton by Hilton and Spark by Hilton.

Sep 28Mon
  1. Skift Feed

    Hilton Releases All-Renewable-Energy Hotel Brand Blueprint

    Hilton released a brand blueprint for hotels to run entirely on renewable energy, claiming it could cut energy bills by 18-40% and raise efficiency by 30% annually. The Home2 Suites clean-energy prototype is based on modeling across 13 U.S. cities chosen for geographic spread, differing grid structures and fuel mixes. The prototype is all-electric and paired with 100% renewable energy, sourced on-site where suitable (e.g., solar on roofs and parking canopies) and off-site when needed, mostly via green renewable energy certificates. It is positioned as a recommended blueprint for new hotels.

Sep 24Thu
  1. Hotel Dive Feed

    My Place Hotels relaunches conversion-friendly Trend brand

    My Place Hotels of America relaunched its Trend by My Place brand at its 2026 convention in Miami, introducing a three-tier platform that gives independent hotel owners and conversion candidates a path into a national franchise system without heavy capital requirements. The tiers include Trend Hotels for modern select-service properties, Trend Hotels & Suites for transient and extended stay properties, and Trend Inns & Suites for well-located upper economy and midscale properties. Franchisees gain access to My Place's central reservations, systems and technology, and national sales platform. The brand originally launched in June 2020 but was sidelined during the pandemic.

Sep 23Wed
  1. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

Sep 21Mon
  1. Accor News & Stories

    Accor's MGallery launches "Care Concierge" health service

    Accor's luxury boutique brand MGallery Collection launched the "Move & Care" programme during Pink October, combining movement and wellness with breast-health awareness. Across the collection, hotel bathrooms will feature a Pink October leaflet and QR code offering discreet breast self-check guidance; eleven selected hotels will introduce "Care Concierge" with one-to-one prevention sessions, private check-ups and spa treatments paired with an approved self-check guide. A Censuswide survey of 3,002 respondents in the UK, France and Australia conducted 3-6 August 2026 found 76% delay preventative health checks even when due, seven in ten say they have more time and headspace for health while…

Sep 15Tue
  1. Skift Feed

    Wyndham Launches Dolce Nova Boutique Brand

    Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand. It is the first brand concept to originate from Wyndham's EMEA team; the company has acquired 20 of its 25 brands. Dolce Hotels & Resorts, acquired in 2015, has a typical footprint of 200 to 400 rooms and is primarily known for conferences and corporate events. Dolce Nova targets a new consumer base.

Sep 11Fri
  1. Skift Feed

    Dorchester Collection Takes a Stand Against the Flattening of Luxury

    Skift analyzes Dorchester Collection's market opportunity amid the flattening of luxury hospitality. The piece notes that iconic properties such as The Dorchester in London, Hôtel Plaza Athénée in Paris and The Beverly Hills Hotel in L.A. carry historical weight, and the challenge is to tighten and refine the basics without taking judgment away from the people who make each property worth returning to. The author uses London barbershop Truefitt & Hill as an analogy, arguing classic luxury's appeal lies in ritual and dependability rather than constant reinvention.