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#品牌营销

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Sep 22Tue
  1. IHG Newsroom

    IHG Named Official Hotel Partner of Men's Rugby World Cup 2027

    IHG Hotels & Resorts announced it has been named Official Hotel Partner of Men's Rugby World Cup 2027. The tournament runs from 1 October to 13 November 2027 in Australia and will be the largest edition to date, with 24 teams playing 52 matches across seven host cities. IHG will use its hotel network and the IHG One Rewards platform, with over 160 million members, to welcome teams, officials and fans. IHG has existing ties with Rugby Australia, SANZAAR and Six Nations Rugby.

Jul 31Fri
  1. IHG Newsroom

    Holiday Inn Express partners with Chinese actor Bai Ke and comedy film to promote 'Recharge & Resta…

    IHG's Holiday Inn Express has announced Chinese actor Bai Ke as its brand ambassador and a collaboration with the comedy film 'Make Zhonghe Great Again' to deepen its connection with young travelers. The partnership embeds the brand's 'Recharge & Restart' promise within culturally resonant entertainment, using Bai Ke's relatable screen presence and the film's everyday humor to authentically address travelers' need for both productivity and personal reset. Holiday Inn Express operates over 400 hotels in Greater China.