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#品牌营销

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Sep 22Tue
  1. China Tourism News

    CAR Inc. and CCTV Video Launch Self-Drive Culture Show, Proposing 'Chinese Self-Drive Culture'

    On 16 September, 'Let's Go! Shenzhou Mountains and Seas', described as China's first self-drive culture exploration programme and produced by CAR Inc. with CCTV Video, premiered. CAR Inc. systematically proposed the concept of 'Chinese self-drive culture' at industry level for the first time. The programme features six representative self-drive routes: the northwest gobi, northeast forests, Lingnan life, western Yunnan plateau, Hainan island and Jiangnan water towns. CAR Inc. says it has 19 years of industry experience, a service network covering more than 360 cities with 6,500 directly operated outlets, a fleet of over 220,000 vehicles and 210 million users. Data shows self-drive travel ac…

  2. IHG Newsroom

    IHG Named Official Hotel Partner of Men's Rugby World Cup 2027

    IHG Hotels & Resorts announced it has been named Official Hotel Partner of Men's Rugby World Cup 2027. The tournament runs from 1 October to 13 November 2027 in Australia and will be the largest edition to date, with 24 teams playing 52 matches across seven host cities. IHG will use its hotel network and the IHG One Rewards platform, with over 160 million members, to welcome teams, officials and fans. IHG has existing ties with Rugby Australia, SANZAAR and Six Nations Rugby.

Sep 21Mon
  1. China Tourism News

    Malaysia Airlines Launches Shenzhen Themed Train to Promote Shenzhen-Kuala Lumpur Route

    Malaysia Airlines launched a Shenzhen themed train on Shenzhen Metro Line 11 (Airport Express), with mascot 'Captain Pike' interacting with passengers and giving limited-edition dolls to 288 passengers; the campaign runs until 5 October. Malaysia Airlines began daily direct Shenzhen-Kuala Lumpur flights on 2 July, operated by Boeing 737-8 aircraft with 12 business and 162 economy seats. Combined with its Guangzhou and Hong Kong points, the airline offers Greater Bay Area travellers four daily flights to Kuala Lumpur, connecting via the Kuala Lumpur hub to over 70 destinations in Malaysia, Australia, New Zealand and beyond.

  2. China Tourism News

    Malaysia Airlines Launches Shenzhen Themed Train, Strengthens Greater Bay Area Network

    Malaysia Airlines recently launched a "Malaysia Airlines Shenzhen Themed Train" on Shenzhen Metro Line 11 (Airport Line). The brand mascot "Captain Parker" interacted with over a thousand passengers and gave limited-edition dolls to 288 lucky passengers. From now until October 5, the public can ride the themed train (car No. 1135) and take photos at a Malaysia Airlines-themed A330neo cabin photo spot. On July 2, Malaysia Airlines officially launched a daily direct Shenzhen–Kuala Lumpur route operated by Boeing 737-8 aircraft, with 12 business class and 162 economy class seats. Combined with existing Guangzhou and Hong Kong points, Malaysia Airlines offers Greater Bay Area travelers four dai…

Sep 16Wed
  1. China Tourism News

    Hubei Proposes Accelerating Development as a World-Renowned Cultural Tourism Destination

    Ke Ke, Party Secretary and Director of Hubei Provincial Department of Culture and Tourism, outlines Hubei's path to becoming a world-renowned cultural tourism destination under the 15th Five-Year Plan for Building a Tourism Power. The article proposes five measures: building a cultural highland, optimizing spatial layout to create a key hub on the Yangtze River International Golden Tourism Belt, enriching quality products and services, deepening integration and innovation to cultivate a pillar cultural tourism industry, and expanding the 'Zhiyin Hubei' brand. The plan calls for high-quality development of the Yangtze River International Golden Tourism Belt, with Wuhan and Yichang included i…

Sep 15Tue
  1. China Tourism News

    Emirates and Huawei Renew Memorandum of Understanding, Increase Investment in China Market

    On September 14, during the Arabian Travel Market, Emirates renewed its memorandum of understanding with Chinese technology company Huawei, deepening cooperation across brand marketing and digital experience upgrades. The cooperation includes integrating Huawei's brand advantages, ecosystem, and user touchpoints to help Emirates raise brand awareness in the Chinese mainland market; Emirates supporting Huawei's product launches and marketing activities in the Middle East through its regional strengths; continuing to develop and enhance the Emirates app experience on Huawei devices through the Huawei ecosystem; and exploring personalized, intelligent aviation travel services combining Huawei'…

Jul 31Fri
  1. IHG Newsroom

    Holiday Inn Express partners with Chinese actor Bai Ke and comedy film to promote 'Recharge & Resta…

    IHG's Holiday Inn Express has announced Chinese actor Bai Ke as its brand ambassador and a collaboration with the comedy film 'Make Zhonghe Great Again' to deepen its connection with young travelers. The partnership embeds the brand's 'Recharge & Restart' promise within culturally resonant entertainment, using Bai Ke's relatable screen presence and the film's everyday humor to authentically address travelers' need for both productivity and personal reset. Holiday Inn Express operates over 400 hotels in Greater China.