Sun Group launched Sun Signature, Vietnam's first fully integrated loyalty program, powered by Amadeus Loyalty and Rewards. It brings together aviation, hospitality, entertainment, healthcare, real estate, and banking under a single loyalty account.
Air India and Booking.com announced a strategic partnership to deliver a co-branded platform on Air India's website and app, offering access to Booking.com's global accommodation inventory. Maharaja Club members earn 5 points per INR 100 spent, with exclusive discounts up to 15% for a limited period. The partnership aims to provide a seamless, end-to-end travel booking experience.