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Chad Lemon, Director of Product Marketing at BCD Travel, reflects on ProcureCon Travel 2026, noting that high-performing travel programs are being rethought from the ground up rather than incrementally improved. Key themes include integrating policy with traveler experience, building trust in AI, managing multi-source NDC distribution, rising hotel costs, and the importance of open ecosystems. Leading programs connect data, policy, and behavior, offer choice within guardrails, and shift from lowest logical fare to overall value.