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#中国旅游协会

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Sep 11Fri
  1. Pinchain Tourism

    Ge Lei: What Kind of Tourism Professional Should We Become?

    Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University's 'First Lesson' event, discussing the meaning and future of the tourism industry. He described tourism as a way of learning, growing and living, and highlighted three trends: cultural-tourism integration, industry crossover and experience-first. Ge Lei argued that tourism is the industry most resilient to AI disruption, and that sincerity is the greatest human competitive advantage.

Sep 8Tue
  1. Pinchain Tourism

    China Tourism Association Launches 'First Lesson' Public Lecture Series

    On September 7, the China Tourism Association launched its 'First Lesson' public lecture series at Beijing Union University. Targeting tourism majors nationwide, the initiative supports the talent development goals of the 15th Five-Year Plan for Tourism Powerhouse. It will reach over 20 institutions with 40+ industry experts, fostering industry-academia integration.