On September 7, the China Tourism Association launched its 'First Lesson' public lecture series at Beijing Union University. Targeting tourism majors nationwide, the initiative supports the talent development goals of the 15th Five-Year Plan for Tourism Powerhouse. It will reach over 20 institutions with 40+ industry experts, fostering industry-academia integration.
This article discusses the transformation of tourism education in the digital intelligence era, emphasizing a shift from short-term tool operation training to long-term professional capability building. It highlights four key abilities: technology application, cultural interpretation, service organization, and complex situation judgment. It also warns against imbalances such as disconnect between equipment and content, squeezed humanities courses, and over-standardized practical teaching, and proposes reforms in curriculum, faculty development, and lifelong learning.