Premier Inn Expands in UAE and Saudi Arabia Amid Gulf Slump

Premier Inn's Middle East business has recovered from war impact, with occupancy rising to 78% in July and revenue decline narrowing to 11%. Despite a down year forecast, the brand is accelerating expansion, including entering Saudi Arabia (Riyadh and Jeddah) and pursuing a ~AED2 billion leasehold deal with Equitativa, aiming for 8,000 keys within five years.