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#主题旅游

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Sep 17Thu
  1. TravelDaily China

    ITB China Report: Chinese Travellers Shift from Price to Value as AI Enters the Full Travel Journey

    ITB China released its Tourism Trend Report 2026/27, based on a survey of over 1,700 buyer representatives in the ITB China Buyer Club plus in-depth interviews with executives from destination tourism boards, industry associations, travel agencies and technology firms, drawing on data and insights from Tourism Economics, Fliggy and Ant International. It covers China's outbound and inbound travel, themed travel, MICE and AI applications. Findings show increasingly diverse Chinese traveller demand shifting from functional needs toward emotional value, authentic experiences and personalised service, while AI is reshaping the entire travel journey from pre-trip planning to destination services.…

Sep 16Wed
  1. Pinchain Tourism

    ITB China Releases 2026/27 Travel Trends Report

    The ITB China Travel Trends Report 2026/27 has been released, focusing on China's outbound and inbound travel, themed tourism, MICE, and AI applications. The report is based on a survey of over 1,700 buyer representatives from the ITB China Buyer Club, combined with data and insights from Tourism Economics, Fliggy, and Ant International. In 2025, mainland China residents made 167.92 million outbound trips, up 16% year-on-year, while inbound foreign visitors reached 35.17 million, up 31%. The report notes increasingly diverse Chinese traveler demand, rapid AI integration across the travel journey, and shifting MICE client structures.