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May 11Mon
  1. PhocusWire All News

    Hotel groups mull app versus AI-ready strategies

    A PhocusWire article explores hotel groups' differing AI strategies. Some, like Wyndham, launched native ChatGPT apps; Choice Hotels introduced internal AI assistant Charlie; while Marriott and IHG focus on preparing content and data for AI search. IHG's CEO emphasizes that preparing the right content and data structure for AI search is more important than launching an app. IHG is also implementing Salesforce cloud CRM for personalization and deeper member relationships.

May 4Mon
  1. PhocusWire All News

    DMOs shift toward destination-as-a-service model in AI era

    As AI transforms travel discovery, destination marketing organizations (DMOs) are shifting from marketing entities to structured travel providers. SimpleView and Granicus analysis shows ChatGPT made nearly two million requests to DMO sites in eight days. DMOs need to optimize website schema, create unique content, and explore a 'destination-as-a-service' model, providing verified destination data via API or MCP.