Wyndham CEO on Placing Its Own Agents Inside AI Models

Ahead of Skift Global Forum, Wyndham Hotels & Resorts CEO Geoff Ballotti said the company feeds real-time rates, inventory, guaranteed room types and loyalty perks directly into LLMs including ChatGPT, Claude and Gemini, and uses AI to monitor long-form searches and adjust the data it supplies. Under its "Owner First" approach, Wyndham Connect is live at more than 5,000 hotels, generated over $11 million through upsells in 2025, and Wyndham AI Concierge converts 35% of calls into bookings.