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#欧洲市场

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Sep 23Wed
  1. Accor News & Stories

    Accor's SO/ Berlin Das Stue to Rebrand as Sofitel in Q1 2027

    Accor announced that SO/ Berlin Das Stue, a 78-room boutique hotel housed in a heritage-protected former Royal Danish Embassy overlooking Berlin's Tiergarten, will transition to Sofitel Berlin Das Stue in Q1 2027, joining Sofitel's global luxury collection. The property will retain its Danish heritage and contemporary design while undergoing a curated enhancement program covering guestrooms, bedding, public spaces, signage, corridors and a reimagined lobby. The move strengthens Sofitel's presence in Germany and Europe; Accor currently operates nearly 300 hotels with more than 43,000 rooms in Germany, with around 30 projects in development.

Sep 22Tue
  1. GBTA News & Press

    GBTA Poll: Business Travel Confidence Rebounds to 2026 High

    GBTA polled 604 business travel professionals worldwide online from August 27 to September 9, 2026. 63% are optimistic about the industry outlook for the next 12 months, up from 41% in April and above 59% in January; pessimism fell from 24% to 7%. Optimism rose among both buyers and suppliers, and Europe's net optimism swung from -17 to +44. 56% of buyers expect travel spend to increase and 45% expect more trips, with spend expectations continuing to outpace volume. Costs and geopolitical uncertainty remain the main constraints.

Sep 16Wed
  1. China Tourism News

    Travel Trade Delegation from 9 European Countries Explores Gansu's Silk Road

    From September 15 to 21, a delegation of 31 travel trade professionals, travel media journalists, and influencers from nine European countries—the UK, France, Germany, Italy, Spain, Switzerland, Denmark, Luxembourg, and Sweden—visited Gansu on a seven-day, six-night Silk Road exploration trip at the invitation of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism. On September 15, the Gansu Provincial Department of Culture and Tourism held a dedicated tourism promotion event, where the Gannan Tibetan Autonomous Prefecture Culture, Radio, Television and Tourism Bureau and selected local travel agencies presented routes tailored to European visitors. The…