Hunan Launches Xiangchao Football-Culture Tourism Consumption Campaign

On September 19, the 2026 Xiangchao football-culture tourism consumption campaign "Chasing Xiangchao with Passion, Enjoying Hunan" launched at Changsha Binjiang Cultural Park, co-hosted by the Hunan Provincial Department of Culture and Tourism, Hunan Culture, Sports and Tourism Industry Group, the Hunan Football Association and relevant municipal governments. Centered on the Changsha-Zhuzhou-Xiangtan "Xiangchao Night" consumption theme, the campaign builds "second venue" fan zones linking fan streets, official licensed-product markets, consumption-scene releases, cultural tourism benefit policies and city-level match viewing. It released the Xiangchao second venue, signed official licensed-…