TravelDaily China to Release Documentary 'Tide: Fliggy Chapter'
TravelDaily China's industry documentary 'Tide: Fliggy Chapter' is scheduled to launch on the morning of September 16 across WeChat Channels, Xiaohongshu, Douyin and other platforms. The film focuses on Fliggy, featuring in-depth interviews with core management and reviewing its journey from the 2006 emergence of Taobao air-ticket transactions, the 2010 launch of Taobao Travel, the 2014 introduction of credit-based hotel stays and one-click refund/change under 'Alitrip', the 2016 rebranding to Fliggy, its strategic partnership with Marriott, pandemic-era organizational reform, to its 2025 integration into Alibaba's broader consumption strategy and bet on AI.