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#美国入境旅游

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Sep 20Sun
  1. Skift Feed

    Brand USA's Covid-Era Funding Windfall Is Running Thin

    Brand USA, the U.S. tourism marketing organization, received a one-time $250 million injection from Congress in 2022 that allowed it to operate with a nearly fully funded budget after a dramatic federal funding cut. It plans to spend $158 million in fiscal 2026 and $165 million in fiscal 2027, roughly in line with pre-pandemic levels. After a $114.1 million drawdown, it expects cash reserves near $51 million by end-September 2027, most of which is meant to remain untouched for emergencies, leaving fiscal 2028 uncertain.

Aug 25Tue
  1. Skift Feed

    Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop

    Brand USA CEO Fred Dixon is in advanced talks to return to NYC Tourism + Conventions, the organization he led for nearly 20 years before departing two years ago. NYC Tourism's finance committee is scheduled to approve his compensation on Tuesday, and sources describe the appointment as effectively a done deal, with no formal search for a replacement for outgoing CEO Julie Coker, who is leaving to head Visit California. Dixon's departure would leave Brand USA leaderless amid severe challenges: an 80% cut in federal funding (capped at $20 million), 15% staff layoffs, a 5.5% drop in U.S. inbound travel, and a strained relationship with the Trump administration.