Hotel Advertising Needs Better Tech Infrastructure, not Bigger Budgets

Dan Ciocoiu, Head of Advertising Solutions at Amadeus, argues that ineffective hotel advertising stems from poor data connectivity, not creativity or budget. By combining historical data with forward-looking travel intelligence like flight booking data and origin market trends, hotels can better target travelers. Millennium Hotels used Demand360 market insights to achieve a 9% YoY increase in brand.com revenue. Additionally, AI is becoming a key discovery channel, with 36% of travelers using AI for travel discovery and 42% for trip planning.