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#酒店营销

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Sep 23Wed
  1. Hospitality Technology

    Koddi Integrates Sabre Sponsored Listings to Unify GDS Advertising into Centralized Commerce Media…

    Commerce media technology provider Koddi has integrated Sabre Sponsored Listings into its Koddi Demand platform, connecting GDS ad inventory into enterprise travel marketing workflows. Hotel marketing teams can programmatically manage sponsored placements inside the Sabre Mosaic Agency Workspace alongside consumer channels such as OTAs and metasearch, while Koddi's automated campaign delivery, budget pacing, forecasting and attribution tracking apply directly to Sabre GDS ad inventory. The integration delivers targeted property ads into booking workflows used by corporate travel management companies (TMCs) and travel advisors across 190+ countries, replacing manual, platform-specific GDS ad…

Aug 19Wed
  1. TravelDaily China

    GEO: The Next Traffic Opportunity for State-Owned Hotel Groups

    The article discusses the importance of Generative Engine Optimization (GEO) for state-owned hotel groups. As AI becomes a decision-making tool for consumers, hotels need to optimize content to be recommended by AI. State-owned hotels have unique history and culture that traditional OTAs struggle to showcase, but AI can provide narrative content. Recommendations include establishing GEO roles, setting content standards, and using structured data to gain an early advantage in AI recommendations.