Operto Report: 1.1 Million Hotel Brand Ads Linked to Predatory OTAs in a Single Month
Hotel technology company Operto released the "State of Predatory OTAs 2026" report, based on an independent analysis of Google Ads Transparency Center from May 22 to June 21, 2026, finding 1.1 million predatory ads targeting hotel brand searches in a single month, affecting 204,000 hotels worldwide, with affected hotels facing an average of 3.9 competitor ads, and U.S. hotels targeted by an average of 6.6 ads.