MSC Cruises Adds AI Concierge to Mobile App

MSC Cruises has launched an AI-powered concierge called MSC Concierge in its MSC for Me app, available 24/7 in over 90 languages. It can answer questions, offer entertainment recommendations, and manage bookings. The assistant is connected to guest accounts for personalization and accessible without a paid internet plan. During a pilot, over 170,000 guests exchanged more than 1 million messages, with a 93% satisfaction score.